The world in which we live and work is changing. Digitalisation is playing a key role in this. As digitalisation advances, values such as reliability, human centricity, flexibility, responsibility and expertise will become even more important to our people and our clients.
In an age of information overload, embedding values in everyday life can help develop security and trust. They are the building blocks for creating new partnerships or continuing existing ones and the foundation for a well functioning market economy.
As we have explained in our “WHY”, we want to be a reliable partner and create added value for our clients, our people and the society in which we live. But economic success is not BDO’s sole objective – whether for our clients or ourselves.
Success should come from responsible behaviour, because only then can we ensure that the company will perform well and in a sustainable manner.
We can only satisfy these valid demands if we comply with the applicable laws, regulatory requirements and our own internal policies, all the time and in every situation. The tone at the top – set by management – is critical.
But this Code of Conduct is not just about complying with laws, regulatory requirements and employment law rules. It also contains clear guidelines for responsible, ethical and integrity-based behaviour.
A code of conduct cannot cover every conceivable situation and govern all our business activities exhaustively. But in cases that are not clearly provided for, we can account for our own conduct by asking a simple question: “Do I believe my conduct is right and would outsiders have that impression as well?” We should ask ourselves this self-critical question regularly because the answer can be used to guide us in all our activities.
Our conduct is the basis for maintaining and strengthening the confidence and trust of clients and the public in the BDO brand, in us as advisers, accountants and auditors, and in our work. But it is only through our actual conduct that together we all express what BDO stands for.
This Code of Conduct will help us make the right decision in every situation.